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It was the last performance Fu ever saw.HK - news) on November 21 shocked markets by cutting interest rates for the first time in more than two years to kickstart the slowing economy and analysts said they expect further easing measures in the new year. Last month， as soon as she received her pension， she donated 300 yuan (about 43 U. The purchasers do not need to have not be experts on lookup engine optimization.5 percent and Nomura economists said in a note after release: "We expect inflation to remain below 2. 27 (Xinhua) -- Chen Xuemin lives in northern Beijing.5 Threats
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The State Council approved the role of Horgos , the largest land port on the border with Kazakhstan, in July
The search for solutions to lose weight quickly became a fashion trend. 12 (Xinhua) -- The Legal Affairs Committee of the European Parliament on Thursday approved a report calling for common EU rules for the fast-evolving field of robotics.5 million U. Similar as many Italian football stadiums, it is old and out of date compared to those of European contemporaries. I've told you many times that in order to get massive publicity, you have to give the reporter something. When you give him something , he'll give you the fame, fortune, recognition, etc. that you want.
Now let's make that a little more powerful. Let's also refine the rule a little bit. Let's change the rule to read "When you give something exciting , you get something exciting." Here's an example to make this point clear. In 1990 I wrote a book (now an audio book) called "How to Find the Love of Your Life in 90 Days or Less." I also wrote a series of special reports to go with the book.
The content of the book and special reports is superb. They all do exactly what they claim to do - they help you find the love of your life very quickly and continue to build a very exciting, happy relationship. I've used nothing but my publicity formula to sell the book and the I've done thousands of interviews on the topic. In fact, the book and reports are still sold today, over 20 years later! Why would I get so many requests for interviews when there are hundreds of books and reports on the same topic? Well , first, look at the title of my book - "How to Find the Love of Your Life in 90 Days or Less".
That's a grabber and a great example of how important titles and headlines are. Now, take a look at a few of the titles of my special reports:
* The Greatest Personal Ad Ever Written & How You Can Put It To Work for You
* The Dating Nightmare: How To Overcome the Anxiety You Feel When You Meet That Special Someone
* Why Health Clubs Are The Worst Places To Meet How You Can Make Them The Best Places for You
* How Not to Kill a Relationship on the First Date
* Chinese Restaurants and 30 Other Improbable Places To Meet The Love of Your Life
They are absolutely irresistible!!!
When a reporter sees those titles, then reads the descriptions of the reports , he has no choice but to call me up for more information. The titles and descriptions of those reports are so exciting, he wants to know more. He doesn't want to call the other people who've written similar works, he wants to call use what he sees is exciting!
I haven't spent one thin dime on advertising these products. I haven't had to. They are so exciting that I get all the publicity I want, just based on the titles and descriptions. Thanks to publicity , I've sold loads of these products. When I send samples of the reports to the reporters, they're thrilled even more because the book and each and every report follow through on the claims I make. Not only are the titles and descriptions exciting, the content is just as exciting. Not only am I giving the reporters something, I'm giving them something exciting. They reward me by giving me exciting amounts of press coverage - full color pages in newspapers and magazines; full hours on radio and TV - all to promote the sale of my products. "When you give something exciting to the media , they give you something exciting in return."
So the lessons in this message are:
1 - Give reporters something exciting and you'll jump to the top of their contact pile
2 - Put a great deal of effort into your titles and headlines for anything you have, whether it's a book, report, article , ad or whatever.
1) Don't just hire a good designer. Hire someone who has had plenty of experience designing business collateral. Your designer needs to ask you the right questions about the project. And he she needs to be able to turn the design round reasonably fast too.
2) Write the copy first. I believe the copy drives the project. (Unless this is a print ad, in which case the visual and headline will often dominate).
3) Read your copy word for word to your designer. You'd be amazed how often designers don't understand the project because they haven't been properly briefed. Your designer is going to be expressing in design the same persuasive arguments that you your writer will be articulating in words.
4) Ensure that your designer communicates your branding i.e. the values you are trying to communicate.
5) Check that the copy is easy to read once it has been laid out by your designer. If the design takes too much attention to itself, then your readers won't be following your arguments.
6) A professional designer will give you a creative brief: he sets out on paper the brief as he understands it. This includes the brand and the benefits of the offer in question. The creative brief means misunderstandings get cleared up before it they are too expensive to change.
7) He'll then present you with 2-3 design options for your review, about 3 weeks later.
8) Remember , you aren't choosing the color for your .
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